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You've probably seen those iconic square bottles of Fiji Water everywhere. They stand out on store shelves and red carpets alike. Celebs like Oprah Winfrey and Taylor Swift swear by them.
The brand pulls in over $150 million in annual sales. It promises pure, artesian water from a remote aquifer in Fiji. Fans love the taste and the story.
But who is the owner of Fiji Water? You might think it's a local Fijian company. Think again; the real owners hail from halfway around the world.
This post uncovers the full picture. We'll trace the brand's history from its start in 1996. You'll meet the current owners, a pair of billionaires with deep pockets and big ambitions.
Get their backstories, from business deals to luxury empires. We'll cover controversies that have stirred debate, like labor issues and environmental claims. And peek at what's next for Fiji Water in a crowded market.
Stick around. You will find out why knowing the owner of Fiji Water matters more than you expect. It's a tale of water, wealth, and a little island magic.
Picture a Canadian businessman named David Gilmour on a trip to Fiji in 1996. He stumbles upon artesian water bubbling from a remote spring on Viti Levu island.
This water had traveled 17,000 feet underground through volcanic rock, picking up minerals along the way. Gilmour saw gold in a bottle. He founded Natural Waters of Viti Limited to bottle and sell it. That made him the first owner of Fiji Water.
Gilmour pushed hard into the US market right away. He designed the now-famous square bottle. It stood out among round rivals. People noticed the soft taste and exotic story. By 2004, Fiji Water grabbed 10% of the US premium water market. Sales soared from zero to millions. The startup vibe buzzed with energy. Gilmour bet big on luxury appeal. It paid off fast.
These moments fueled the brand's rocket-like rise. Each one built hype and sales in the wild startup days.
These steps show pure hustle. Fiji Water went from island spring to must-have in just eight years.
You know how startups often sell to bigger players? That's what happened with Fiji Water back in 2004. David Gilmour sold the company for $50 million to The Wonderful Company. This private holding company took over as the owner of Fiji Water. No Fijians hold ownership stakes today. The shift marked a new chapter.
The Wonderful Company keeps things simple. It acts as an umbrella for consumer brands. Think of it like a family-run empire focused on healthy products. Headquartered in Los Angeles, it stays private. No public stock trades here.
Gilmour cashed out after building Fiji Water into a leader. The Wonderful Company saw untapped potential. They paid $50 million in cash. Production stayed in Fiji. But decisions now flow from California boardrooms. This deal locked in stability and cash for growth.
They build a portfolio of everyday favorites. Here's a quick look at their key brands:
These show their knack for premium, feel-good products. Fiji Water fits right in.
Since the takeover, Fiji Water doubled down. It now claims 20% of the US premium water market. Bottles ship to 60 countries worldwide. Sales keep climbing. Upgraded facilities and smart marketing fueled this boom.
The company invests in sustainability too, like better recycling. Owners pour resources into what works.This ownership fuels Fiji Water's staying power.
The owner of Fiji Water boils down to one powerhouse couple: Stewart and Lynda Resnick. Through their company, The Wonderful Company, they control the brand. Forbes pegs their combined net worth at $12 billion in 2025. These two turned a simple bottled water into a luxury staple. Stewart handles the operations muscle. Lynda brings the marketing magic. Together, they built Fiji Water into a global icon.
Stewart Resnick arrived in the world during the 1940s. He grew up in a modest immigrant family in New Jersey. Early jobs included janitor work and pest control gigs. He hustled through UCLA, studying economics. Smart moves followed. In the 1970s, he bought Teleflora, a flower delivery service. Profits funded bigger plays.
Stewart spotted gold in California agriculture. He founded a Sunkist packing house. That grew into Roll International, a agribusiness giant. He snapped up pistachio and almond orchards. Today, those farms produce half the world's pistachios. Business smarts shone through tough deals and land buys.
By 2004, Roll (now The Wonderful Company) grabbed Fiji Water. Stewart scaled production and distribution. His grind-from-bottom story inspires. From sweeping floors to billionaire status, he proves persistence pays.
Lynda Resnick shines as the creative force. She met Stewart in college and joined his ventures early. Her big win came with POM Wonderful. Lynda revived the pomegranate juice brand. She launched cheeky ads during the Super Bowl. One showed a guy ditching his girlfriend for POM's heart-health perks. Sales exploded.
For Fiji Water, Lynda crafted campaigns around pristine purity. She pushed the "untouched by man" angle. Exotic Fijian sourcing hooked celebs and shoppers. Square bottles screamed premium.
Lynda's touch made Fiji feel like vacation in a sip. She gives back too. The couple funds the Resnick Center at Children's Hospital Los Angeles. It aids kids with brain injuries. Lynda blends sharp branding with real impact. Her vision elevated Fiji from niche to everyday luxury.
David Gilmour built Fiji Water into a premium powerhouse by 2004. He sold it to The Wonderful Company, the owner of Fiji Water today, for $50 million. Gilmour cashed out after eight years of growth. He wanted to step back from daily operations. The Wonderful Company kept production in Fiji but shifted strategy from Los Angeles. This move boosted sales and reach. Yet it sparked debates over control, taxes, and local effects. Let's break down the key flashpoints.
Fiji Water faced heat early under new ownership. In 2006, Fiji's government pushed a tax dispute. Officials claimed the company dodged export taxes on water. The firm argued it paid fair shares. Tensions peaked in 2008 with a carbon footprint lawsuit.
Environmental groups sued, saying shipping bottles worldwide created massive emissions. A California court dismissed it, but the buzz hurt the pristine image.
Then came the 2010 workers' strike. Over 100 employees walked out. They demanded better pay and conditions. Union busting claims flew; the BBC reported workers earned low wages while the brand raked in profits. "Fiji Water's success comes at a cost to its workers," a BBC piece noted.
Exploitation allegations piled on, with critics pointing to foreign ownership over local gains. The company hired replacements and settled quietly. These events drew global scrutiny. Still, Fiji Water created 600 jobs in Fiji, a defense often cited.
Foreign ownership brings mixed results for Fiji. On the plus side, it pumps money into the economy. The plant employs hundreds and funds local schools. Roads improved too, thanks to company investments.
But water rights spark fights. Locals question if unlimited exports drain sacred sources. Debates rage over long-term aquifer health.
The owner of Fiji Water fights back with green pledges. They aim for carbon neutral status by 2025. Efforts include recycled bottles and Fiji-based solar power. Plant upgrades cut waste. These steps address critics. Jobs and schools help communities now. Eco goals eye the future. Balance remains tricky, but facts show both gains and gripes.
The owner of Fiji Water, The Wonderful Company led by the Resnicks, shapes a bold path ahead. They pour resources into growth while tackling past criticisms. Expect more innovation and scale as premium water demand surges. What does this mean for you as a fan?
Stewart and Lynda Resnick eye bigger sales. They aim to push revenue past $300 million soon. Rumors swirl about US production sites to cut shipping costs and emissions. This could speed delivery and trim the carbon footprint from Fiji imports.
New flavors top the list too. Think infused options like cucumber-mint or berry essence. These nods to hydration trends keep Fiji ahead of rivals like Voss or Evian. The Resnicks built empires on smart bets; Fiji follows suit.
Shoppers crave more than plain water now. They want premium hydration with taste and story. Fiji taps this perfectly. Square bottles and artesian purity draw fitness buffs and wellness seekers. Under Resnick ownership, marketing amps up celeb ties and influencer collabs. Sales in Asia and Europe climb as trends spread.
The Resnicks commit to carbon neutral by 2025. Solar power at the plant and recycled packaging prove it. Source quality never wavers; that 17,000-foot journey ensures soft, mineral-rich taste.
Ownership brings jobs and schools to Fiji, but ask yourself: does foreign control serve locals best? Weigh ethics against the crisp sip you love. Fiji Water thrives, backed by billionaires who deliver consistency.
Fiji Water started with David Gilmour spotting a pristine spring in 1996. He built it into a premium hit, then sold to The Wonderful Company for $50 million in 2004. Today, the owner of Fiji Water is billionaire couple Stewart and Lynda Resnick. Stewart scaled operations from his agribusiness roots. Lynda turned it iconic with smart branding that hooked celebs and fans.
Sure, controversies hit over taxes, worker strikes, and shipping emissions. Yet the company created jobs, built schools, and pushes for carbon neutral by 2025. That crisp, mineral-rich taste from 17,000 feet underground stays unmatched.
The Resnicks show how strong branding builds empires. They took an island story and made it global luxury.
Grab a square bottle next time you're shopping. Taste why it stands out. Then check the owners behind your other favorite brands. Who pulls the strings matters for quality and ethics.
Fiji Water's path proves one good idea, plus grit and vision, creates lasting success. You've got the full story now. Stay hydrated and smart about what you sip.
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