The Primal Paycheck: What is Liver King’s Net Worth in 2025?

For years, Brian Johnson—the bearded, shirtless phenomenon known as the Liver King—has been the face of "ancestral living." Between devouring raw bull testicles and hauling massive sleds across his Texas ranch, Johnson has built more than just a physique; he’s built a financial empire.

However, following a massive steroid scandal and the release of the 2025 Netflix documentary Untold: The Liver King, fans and critics alike are asking the same question: How much is the Liver King actually worth?

While Johnson famously claimed his net worth sits at a staggering $310 million, independent financial analyses from sources like MoneyMade and HotNewHipHop suggest a more modest—though still impressive—liquid net worth of approximately $12 million.

Liver King Net Worth Breakdown: Claim vs. Reality

The discrepancy lies in "valuation" versus "liquidity." While Johnson may value his brands based on massive potential and 10 million+ social media followers, his actual take-home pay is tied to the physical sales of his supplement lines and his real estate holdings.

The Ancestral Empire: How Brian Johnson Built His Fortune

The Liver King didn't start at the top. His road to a 9-figure claim began with a surprising career in pharmaceutical sales and a risky financial gamble.

The $7,000 Credit Card Start

Long before the "Liver King" persona was born in 2022, Johnson was an entrepreneur in the dental and pharmaceutical industries. After selling a successful dental practice he built with his wife, Barbara ("Liver Queen"), Johnson founded Ancestral Supplements. The seed money? A $7,000 cash advance on a credit card.

Primary Revenue Streams

Today, his wealth is fueled by a portfolio of health-focused companies:

• Ancestral Supplements: This remains his flagship brand. Estimates suggest the brand pulls in $3M to $4M in annual revenue directly from his website, with an additional $24M potential in Amazon sales.
• Heart & Soil (H&S): Co-founded with Paul Saladino, this brand focuses on nose-to-tail nutrition.
• Medicine Man Plant Company (MMPCo): A venture into plant-based ancestral wisdom.

While Johnson claims these businesses generate over $100 million in yearly revenue, experts believe his personal stake and the actual profit margins place his personal earnings in the neighborhood of $1 million to $5 million per year after expenses.

Luxury Assets: The "Marketing Stages" of Austin

While the Liver King preaches a return to "primal" roots, his living situation is anything but prehistoric. His wealth is anchored in two significant Texas properties that double as backdrops for his viral content.

The $4 Million Spanish-Style Mansion

The Johnson family resides in an 8,300-square-foot luxury mansion in Austin, Texas.

Estimated to be worth approximately $4 million, this estate features:

• Modern Amenities: A professional-grade gym, a pool, a sauna, and a steam room.
• The Content Hub: Most of his high-production TikToks and Instagram reels are filmed here, making the home a primary asset for his brand growth.

The $1 Million "Liver Ranch"

Located on the outskirts of Austin, the Liver Ranch is valued at roughly $1 million. This property serves as the "Primal" proving ground where Johnson hosts his family’s extreme outdoor workouts and handles livestock.

It’s less of a working farm and more of a marketing stage designed to validate the Liver King persona.

The Steroid Scandal: A Costly Deception?

In late 2022, the Liver King’s "all-natural" image was shattered when leaked emails revealed he was spending over $11,000 per month on performance-enhancing drugs (PEDs).

Financial Fallout and Legal Battles

The revelation didn't just hurt his reputation; it sparked a $25 million class-action lawsuit in New York, with plaintiffs claiming they were misled into buying supplements under false pretenses. While the lawsuit was eventually dismissed in 2023 (reportedly following a settlement), the legal fees and brand damage were substantial.

Did it kill his revenue? Not entirely. Despite the "scammer" label from critics on Reddit and social media, his core businesses—Ancestral Supplements and Heart & Soil—remained commercially strong through 2024 and 2025, proving that "outrage" can often be as profitable as "admiration."

Netflix's "Untold: The Liver King" (2025)

Released on May 13, 2025, the Netflix documentary Untold: The Liver King provided a raw, sometimes disturbing look at the man behind the brand.

Key financial and personal takeaways included:

• The "Myth" vs. Reality: The film explores the cost of "becoming your own hero" and the pressure of maintaining a multi-million dollar persona.
• Family Involvement: The documentary features his sons, Rad and Stryker, and his wife Barbara, revealing the intense family dynamics behind their "ancestral" lifestyle.
• Redemption or Rebranding? As the film concludes, Johnson suggests his "reign is just starting," hinting at new ventures, including potential grocery stores or physical retreats—signaling that he is pivoting his net worth toward long-term physical infrastructure.

The 2025 Pivot: From "Primal" to "Accountable"

As revealed in the 2025 Netflix documentary Untold: The Liver King, Brian Johnson has begun a calculated rebranding effort. After the $25 million class-action lawsuit was dismissed (following a likely private settlement), Johnson shifted his narrative.

He now frames the "Liver King" persona as an "experiment" designed to bring awareness to men's mental health. This shift is more than just social—it’s a business strategy to protect his net worth.

By pivoting toward mental wellness, Johnson is expanding his target demographic beyond hardcore fitness enthusiasts to a broader audience of people seeking emotional and psychological "optimization."

New Ventures and 2026 Outlook

According to recent reports, Johnson is doubling down on physical infrastructure.

His future revenue is expected to come from:

• Ancestral Retreats: Plans for over 300 "ancestral living" retreats worldwide.
• Retail Expansion: Moving beyond Amazon into specialized grocery segments.
• Diversified Content: Leveraging the Netflix exposure to secure higher-paying public speaking engagements and new book deals.

Liver King Net Worth: Frequently Asked Questions

How much does Liver King make per year?

While Brian Johnson claims his brands generate $100 million in annual revenue, financial analysts estimate his personal take-home pay is closer to $1 million to $5 million per year after operating costs and partner shares.

Does Liver King really own Ancestral Supplements?

Yes, Johnson is the founder of Ancestral Supplements. He also holds significant stakes in Heart & Soil and Medicine Man Plant Company, though he is reportedly a minority stakeholder in the latter two.

What is the Liver King's actual net worth after the steroid scandal?

His liquid net worth remains estimated at $12 million. While his brand value took a hit following the 2022 steroid revelation, his 2025 Netflix documentary has revitalized his public profile, potentially increasing his long-term valuation.

Where does Liver King live?

He currently lives in an 8,300-square-foot mansion in Austin, Texas, valued at $4 million, alongside his "Liver Ranch" property valued at $1 million.

Conclusion: Is the $310 Million Claim Just Marketing?

In the world of social media, attention is currency. By claiming a $310 million net worth, Brian Johnson successfully positioned himself as an elite titan of industry, which in turn drove more sales for his supplement brands.

While the "liquid" reality of $12 million is far lower than his claim, it still places him among the most successful fitness entrepreneurs in the world.

Whether he is a "scammer" or a "marketing genius," the Liver King has proven that as long as people are talking, the revenue keeps flowing.